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Review: Eat People by Andy Kessler

Review:
Title: Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs
By: Andy Kessler
Genre: non-fiction/business


I loved this book! I read it all in one swallow and it's given me a lot to think about. I ought to tell you that this is the first business book I've every read. I did do some business classes when I was at WGU, but the difference between undergrad business classes where you're talking about what kind of business licenses is like pureed green beans compared to Mr. Kessler's book which is more like a three course meal with a whiskey chaser.

I even took a history class once that went over the differences between vertical and horizontal business structures, but they way he talks about it, the examples he gave... it was like, oh good heavens! I think I get it.

One of the concepts I really liked was scale, though I confess, I really need to think about it more. Greater volume of sales, at a lower price, greater profit, to more people, and the benefit of that is that everyone gets something.

Ipods are fantastic, but if Apple sold them for the most they could get for them - they'd probably make less money and a whole lot of people wouldn't have pretty little music players.

Ebooks are another example of that.. if I understand right, if they're scalable, they're sold for a lower cost to a much broader audience. A lot of the big publishers don't want to play that game. They want to keep the prices high.

And the 'Eat People'... That too me a couple of reads to get. Do more with less. I can write, layout, market, upload a book to distributers... all by myself. I have eaten people.

So if you're at all interested in self publishing or in doing something brave and magnificent in the world, you should read this book.


Author's Site: http://www.andykessler.com/andy_kessler/

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